3, 2, 1 and we are live.

It can be a daunting thought, showcasing your product, event or conference live to the world, or your targeted audience however live streaming really embraces the technology available to us today.

If you have a message that you want to get out to everyone in your company, everyone from the receptionist to upper management, imagine the expense in transporting them all to one venue, the down time in productivity and the overall business disruption. So, instead of this you simply select a handful of key team members to hear the message first hand and relay it back to everyone else.

Do you think they repeat your message with the same enthusiasm as you do? Do you think that the people that are left behind may feel a little uninspired about not being included?

If you were able to find a solution to all of the above, wouldn’t that help business productivity, growth and ensure everyone hears what you have to say first hand and embraces your excitement?

Consider a live webcast. It could be the filming of your new product launch and you want everyone from Perth to Tasmania and back to Sydney to be able to see the excitement created around the product. It could be a live announcement by the managing director about company bonuses or buy outs, it could even be a live training session with the HR department based in Darwin. It may be that your business interviews key decision makers within your industry; why not share these interviews live and instantly with your employees.

Whatever the reason, a live webcast gets your message out to the masses instantly; streamed through your website or a microsite built to house the video stream, a simple set up can provide maximum impact to your campaign.

If you can’t see a need to utilise a live webcast within your company structure, you may find it is a great tool to communicate to your end user. Whether it be instructions on using a product, key information to add value to their purchase or even celebrities that endorse your product or service. Combine a live stream with a Twitter feed to allow social media interaction and you have got the attention of your target market instantly. You are also receiving feedback on what you are providing as quickly as you are telling them about it.

Live webcast services are a great way to embrace the internet. Take that step forward, stand out from the crowd and encourage interaction with your target audience.

You can discuss your live webcast needs with Neon Projects by calling 02 8622 8600.

To see how Panasonic utilised a live webcast to promote their 2010 AV product launch, click here »