Neon rebrand

At the time Neon Pictures went from a single entity to multiple departments, Neon Solutions were given the responsibility of creating the new visual identity for the group.

It was important to create something that stood out from the crowd but also kept a corporate feel about it. It was also important, as the single company now covered multiple departments, to have a consistency of theme but with striking differentiation. For this, we chose to use colours to allow the viewer to know which Neon entity they were experiencing.

This allowed the departments to still be all under the same umbrella but feel that they had their individual point of difference and could stand alone with strength.